SAVVY GRAPHICS
Beautiful design imbued with wisdom and emotional intelligence.
We’re a Sydney-based graphic design studio that puts people at the heart of everything we create.
Wisdom and emotional intelligence are the most potent skills in our armoury. Because we believe beautiful design should be imbued with perception and understanding that draws people closer to your brand.
Savvy people…
Our Savvy team of art directors, designers, copywriters, digital natives and photographers have achieved the top of their fields in local and international advertising, marketing, digital and design agencies.
Together, they enable us to draw on a lifetime of wisdom, emotional intelligence and experience to create beautiful design that resonates with the people who need you.
...achieve outstanding results
From award-winning entrepreneurs, business owners and innovators to marketing directors and CEOs – our long-standing clients trust us to achieve originality and effective outcomes.
Our successful work has a backbone of solid understanding, emotional connection and contemporary design mingled with proven practical solutions.
“People are at the heart of everything we create.Our people. Your people. And the people who need you.”
Jane Leonard / Founder Savvy Graphics
OUR PORTFOLIO
Recent cool projects we've been working on
Custom branded notebooks and colouring books.
Perfect for giveaways and 100% Australian.
OUR PRODUCTS
Custom branded products unique to Savvy
Custom notebooks
Custom A4 notebooks make a great gift for customers and colleagues. Our notebooks are printed on quality stock with a unique cover that is branded to suit your business. All notebooks feature;
- Custom designed quality cover with your log
- Custom designed first page featuring your business and products
- Lined or blank pages with full colour logo on each printed page (approx 40 pages)
- Wiro bound
Notebooks: 210x297mm or 148x210mm custom design. Internal pages 40 (approx) 110gsm.
Colouring books
Encourage the kids to put aside the phone and get colouring. Our fun colouring books feature a great variety of cute Aussie animals, native flora and puzzles the kids will love. Use these books as promotional giveaways, learning tools, or just for fun. Whether you’re a school, a children's hospital, an airline, hotel kids club, visitors’ centre, council, zoo, wildlife park or any other type of business.
Books can be customised with your logo and brand colours.
Colouring books: 210x210mm, 16 pages. Full colour (cmyk) cover, black and white internals.
It’s our team that makes all the difference.
We are smart, we are savvy and we draw on years of experience.
MEET THE TEAM
Check out the credentials of our Savvy team
Ben Sanders
Art Director. Cool Illustrator. Lucky for us, Ben loves his job so much he never wants to retire!
Miranda O'Connell
Brand Linguist, Brand Lexicon Specialist, Strategic Copywriter, Gnome Protector, Recovering Chocolate Addict.
Savvy produced training materials for sales staff, newsletters, direct mail, print advertisements, catalogues, POS, signage and collateral that broke new ground and was hugely successful.
Quentin Munro / Flexirent Capital Ltd
CONTACT US
We would love to hear from you.
Beautiful design imbued with wisdom
and emotional intelligence.
Savvy Graphics
Copyright © 2020 Savvy Graphics / All rights reserved. Savvy Graphics is a trading name of The Art Studio Pty Ltd.
Luminiere Skin beauty clinics.
Project included development of the business name, logos & brand personality. Menus, cards, promotional collateral and signage for several franchise locations.
Christo's pizzeria.
Logo development & brand personality, table and takeaway menus, promotional collateral, fridge magnets and indoor and outdoor signage.
EcoInn Warners Bay.
Logo design, signage, menus, key tags and website.
RHHSO Ryde Hunters Hill Symphony Orchestra.
Logo design. Brand personality. The initial project included posters, postcards and newspaper advertising.
Finserve financial planning.
The design required variations for 2 divisions of the business. The tick represents a positive climb in the stock market and a tick for Finserve as successful, reliable financial advisors.
CSD Cotton Seed Distributors.
Logo design and development of corporate livery, uniforms, hard hats, truck signage. The design represents cotton seed and international distribution.
Designers on tour.
DOT tours are designed to keep professional designers on top of the latest trends and technology by visiting suppliers to the design industry. The logo is unique and drawn by hand. DOT is an initiative of Savvy Graphics.
Distribution Central.
Savvy recently completed a total refresh of the DC brand. Including updating all logos to sit in line with DC's new business structure. The project includes an overhaul of all existing stationery and collateral.
Lake Macquarie Motor Inn.
After a name change from Country Comfort, LMMI needed an overhaul. With a new logo and website, the motel was given a new lease of life!
Bridgestone Earthmover Tyres.
BSEM are among our savviest clients. We provided a complete overhaul of all their print collateral. Including their corporate brochure, product brochures and a dynamic advertising campaign.
Rocla.
Corporate brochure featuring Rocla products. Although these products may not be the most exciting to some, we love them and manage to turn them into an awesome corporate brochure. No matter your product, we’ll make it gorgeous!
Flexirent.
We created an entirely new look for a new leasing product for Flexirent. Along with the designs for all instore point-of-sale material. The colours were intentionally bright to stand out in a busy retail environment.
Luminiere Skin beauty clinics.
Project included development of the business name, logos & brand personality. Menus, cards, promotional collateral and signage for several franchise locations.
Distribution Central.
Savvy recently completed a total refresh of the DC brand. This project included a new corporate brochure and updated illustrations of their business models.
Stramit Building Products.
Product brochure featuring Stramit steel roofing, walling, rainwater and structural products. We added a spot silver in the printing to give it a bit of punch and to sit above their competitors.
Lane Cove River Tourist Park.
We compiled the Park map, the registration form, the feedback form and Park Rules all into one neat A4. Perforations make the forms easy to detach. Bright and colourful for the ones that count.
Remax.
A rebranding exercise that did not proceed, however we are so happy with the design, we thought we’d put it here incase Remax want to reconsider! Logo and brochure design for rigid cellular plastics.
Stanley & Williamson.
S&W had several bulky documents made up of many individual photocopied sheets. We collated all the information into three individual 12 page brochures, while supporting the S&W brand that Savvy developed.
Bridgestone Earthmover Tyres.
Distribution. Developed to make the mining community aware of the extremes that the BSEM service team will go, to manage and service their customers & products. This is one of 6 advertisements.
Bridgestone Earthmover Tyres.
Groot Island. Developed to make the mining community aware of the extremes that the BSEM service team will go, to manage and service their customers & products. This is one of 6 advertisements.
Bridgestone Earthmover Tyres.
Mining. Developed to make the mining community aware of the extremes that the BSEM service team will go, to manage and service their customers & products. This is one of 6 advertisements.
Santa and Gravox.
Produced by Savvy for Cerebos (Gravox). ‘Guess who’s coming to dinner’ advertising promotion featured our favourite Christmas dinner guest.
Distribution Central.
This ‘Karma Sutra’ advertising and promotional campaign focused on the powerful connection between two technologies. ViViD Systems and AVAYA.
Savvy Graphics.
Inspired by our work with Lane Cove River Tourist Park, we compiled a generic colouring book suitable for custom branding. We also supply colouring pencil sets. See our products for more info.
Distribution Central.
The illustration features a more graphic style. The campaign considers the development of technology over 10 years.
Cotton Seed Distributors.
This Christmas card features an Aussie Santa, he can be cut out and assembled. The envelope included a cotton boll to adhere to his face. We love him!
Fields of Joy.
Scraper board illustration for an Alpaca farm in Kangaroo Valley. The illustration, along with the type, formed the logo for the farm. Its bold, yet elegant and reproduces perfectly in 1 colour.
Lane Cove River Tourist Park..
One of a series of illustrations that feature the flora and fauna of Sydney’s beautiful National Parks. This was created for the cover of a kids colouring book along with a black and white line version featured in local press.
Distribution Central.
A different take on a number of business models for DC. They are modern, clean and support the DC brand.
The Graham Group.
A series of friendly illustrations provide installation reference guide for builders. This neat DL brochure displays the Galintel Lintel product line and a few Australian building code tips and tricks.
Distribution Central.
One of many promotional fliers produced for DC featuring the v-Shape product that is powered by Fujitsu Brocade and NetApp. Also supported by online advertising.
Distribution Central.
Training program provided by Firewall Systems (a business unit of DC) and F5, to assist resellers with better tools for identifying sales opportunities. Australia and NZ.
Savvy Graphics.
Inspired by our work with Lane Cove River Tourist Park, we compiled a generic colouring book suitable for custom branding. We also supply colouring pencil sets. See our products for more info.
Stramit Building Products.
Teamed with Colorbond, These were nine metre billboards displayed at a golfing tournament sponsored by Stramit. They support the strength and durability of Stramit products.
Flexirent.
We created an entirely new look for a new leasing product for Flexirent. Along with the designs for all instore point-of-sale material. The colours were intentionally bright to stand out in a busy retail environment.
Lane Cove River Tourist Park.
An awareness promotion to demonstrate some of the problems encountered by people’s carelessness in Australia’s beautiful National Parks. These are a series of bumper stickers for kids.
Cerebos Australia.
This Christmas promotion was created by Savvy Graphics to support the launch of the new product range of liquid gravy sachets by Gravox. The Gravox range includes various flavours and gluten free options.
Distribution Central.
One of many promotional fliers produced for DC featuring the v-Shape product that is powered by Fujitsu Brocade and NetApp. Also supported by online advertising.
Stramit Building Products.
Teamed with Colorbond, these were nine metre billboards displayed at a golfing tournament sponsored by Stramit. They support the strength and durability of Stramit products.
Bridgestone Earthmover Tyres.
Groot Island. Developed to make the mining community aware of the extremes that the BSEM service team will go, to manage and service their customers & products. This is one of 6 advertisements.
Bridgestone Earthmover Tyres.
Mining. Developed to make the mining community aware of the extremes that the BSEM service team will go, to manage and service their customers & products. This is one of 6 advertisements.
Bridgestone Earthmover Tyres.
Distribution. Developed to make the mining community aware of the extremes that the BSEM service team will go, to manage and service their customers & products. This is one of 6 advertisements.
Distribution Central.
One of many awareness campaigns produced for DC featuring their business units and business partners. The series were published in trade magazines.
Distribution Central.
DC are highly respected in the IT distribution channel across Australia and New Zealand. They are also respected for their efforts in environmental initiatives that have won them countless awards.
Lane Cove River Tourist Park.
An awareness promotion/competition to demonstrate some of the problems encountered by people’s carelessness in Australia’s beautiful National Parks. Three illustrations appeared in local newspapers. The campaign was a great success.
Jane Leonard
For more than 20 years, Jane has worked in the advertising and graphic design industries in the UK and Australia for an eclectic mix of ad agencies and direct clients. From the rural arena to food; from entertainment to finance; from IT to the construction industry, beauty clinics and government departments. Mixing it with some big name brands on the way, Jane is about as savvy as they get.
Jane and partner Vernon established Savvy Graphics (formerly The Art Studio) in 1989 as an agency freelancer and creative suit respectively. Today, along with a team of highly skilled professionals, Jane manages a broad variety of projects from initial design concept through to print and website management.
Ade Casey
While she loves words, Ade believes a picture can still be worth the proverbial thousand – hence her passion for creating visual solutions with appropriate copy to deliver compelling communications. Ade has worked with Jane for many years after an extensive background in big agencies such as DDB, McCann Erickson and Leo Burnett, where she won several awards.
See Ade’s work featured on the advertising page of our portfolio.
Ben Sanders
Ben has been drawing professionally since he was 12 years old. His multi-award winning mid-century style has appeared on TV ads, billboards, newspapers, magazines, t-shirts and just about anything else both here and abroad. Ben's big break came shortly after a stint as an Advertising Art Director for McCann Worldwide, when he illustrated major campaigns for Vodafone (and later Vodacom in Tanzania). His list of clients advertising has included Cadbury, Career One, SBS, ABC and the Natural Confectionery Company. Now he also works regularly for The Wall Street Journal and Colombia Journalism Review. Closer to home he's a regular in Good Weekend magazine, Australian Geographic and Reader's Digest. In 2013 he released his first children's book "I've an Uncle Ivan" which has already been shortlisted in the UK Association of Illustrators Awards for best children's book.
Ben loves his job so much that he plans to never retire.
Richard Luxton
Richard began his career when retouching meant coloured paint and a good old-fashioned paintbrush. Today Richard has 30 years under his belt in a part of the industry that demands skills borne of experience. He is a Photoshop wiz who looks after colour correction, image manipulation and retouching. A number of Richard’s retouching works are featured in our portfolio pages.
Susan Oliver
When Susan joined the Savvy team, she brought 30+ years' experience in graphic design, print production, Big Event management and marketing communications. She loves handling large scale print projects, and small (like printed shoelaces!) Print mediums include acrylic, plastic, polypropylene, board, fabric, gift-baskets...and shoelaces. With her great connections, Susan can fill those gift-baskets and even personalise popcorn boxes. She helps us deliver dramatic solutions with minimum fuss and maximum cost efficiency. Savvy is her middle name.
Rob Coles
Rob also has considerable experience working with multi-national agencies. Robin combines illustration skills with her design skills and consequently creates beautiful, unique designs.
Using character reference, Robin creates an exceptional likeness in her portrait illustrations. She created the gorgeous Lane Cove River Tourist Park illustrations featured in our portfolio and is an invaluable team member.
Miranda O'Connell
Miranda’s strengths lie in finding and shaping a brand’s tone of voice together with brand storytelling, strategic messaging and creative and conceptual copywriting. With enormous experience across every major industry and copywriting platform, she approaches projects from an audience perspective, gaining profound emotional connections and outstanding results.
Annie Lucas
When it comes to keeping us organised and paying the bills, there’s no one quite like Annie. With more than 15 years of experience in bookkeeping and accounts processes across SEO, marketing, restaurant and architectural industries, Annie combines the power of technology with her superpower of helping others to keep our jobs smooth behind the scenes. We think she’s supercalifragilisticexpialidocious.
Riaan Oliver
Riaan is a professional web designer & developer. He has been in the creative design game for over 22 years, specialising in online visual design and custom application development. Riaan’s experience has also seen him deal with high profile clients such as Telstra, Sydney University, Tony & Guy, Schwarzkopf, Pepsi, Coca Cola, Smirnoff and Guinness. Riaan’s expertise in designing and developing robust online user interfaces, for the ultimate customer experience, is second to none. He also manages to keep up with the latest design and development trends even when his hands are full with other important home projects. He’s a multi-tasker as you can see.